Russ Rucks is a University of South Florida graduate with a degree in Business Administration, Finance. He has been in the woodworking industry for more than 30 years where he has held positions in estimating, project management, and as a field superintendent. For 10 years, Russ was the President for Alternative Builders managing commercial projects for schools, hospitals, and shopping centers where he also was an early adopter of computer-based technology for project estimation. In 1991, Russ began representing Pattern Systems software involved in sales and service for his customers. In 2001, Russ joined Roger Shaw.